Services / Beverage Resets
The cold vault is one of the biggest sales drivers in a convenience store — and one of the least forgiving categories to get wrong. Product offering and placement directly decide whether a shopper finds what they want in three seconds or walks out empty-handed. MSCO plans and executes beverage resets that capture local and national trends while keeping every manufacturer fairly and accurately represented on the shelf.
A cold vault reset isn’t just restocking cans and bottles — it’s a full realignment of the set to current space plans and category performance data. Done right, it capitalizes on local and national trends and ensures the consumer experience stays positive through proper cold vault merchandising, from the top shelf to the bottom shelf.
MSCO specializes in beverage resets by working directly with the category manager and space planner to ensure every manufacturer is represented fairly and accurately — not just the loudest voice in the room. Our field team executes the plan door by door, shelf by shelf, with the same compliance standard whether it’s a single store or a multi-state rollout.
Beverage resets have a multitude of tasks that need to be performed to make execution successful. Here’s what our teams handle on-site.
Shelf tilts and heights are adjusted to the current space plan so product faces correctly and doesn’t tip or jam on the shelf above.
The correct plastic glide size is placed or the roller glide dividers are properly placed per shelf for every package format.
Doors are stocked and organized to plan-o-gram, keeping facings full and product rotated for date and freshness, with every case touched during the reset.
Deleted items are pulled from the doors and backstock and separated by manufacturer, so discontinued product can be properly reclaimed — not left buried in the back.
We work directly with the category manager and space planner throughout the reset, not just at the kickoff meeting.
Every manufacturer’s allocated space is executed as planned — accurately and fairly, door by door.
Glides caked with sticky residue, spills, and buildup are cleaned during the reset, so product slides forward freely and the set looks and performs like new.
Whether it’s one cooler or a full wall of doors, the same standard applies store to store, chain-wide.
Cold vault resets run on tighter windows than most center-store categories — the process reflects that.
We align with the category manager and space planner on the current door-by-door plan before scheduling.
Field teams confirms the cooler flows today, so the execution plan matches vault reality, not assumptions.
Tilts, heights, and glide sizes are adjusted per shelf before product is merchandised.
Doors are stocked to plan, discontinued items are pulled and separated by manufacturer for reclaim.
Every door gets a visual and written recap, so compliance is confirmed door by door.
The cold vault doesn’t forgive a sloppy reset. Here’s what keeps ours accurate.
We work with your category manager and space planner throughout the reset — not just at kickoff — so the plan stays accurate as conditions change.
Every rep working your vault is a trained MSCO employee who knows glide sizing and cooler flow from day one.
Every manufacturer's allocated space is executed as planned, door by door — no shortcuts, no favoritism.
Every door gets a before/after photo and written recap — proof the reset landed, not just a status update.
When cold vault resets are executed precisely and quickly the benefits are instantaneous.
Get new items, packaging, and space plan changes into the door fast, so shelf changes turn into sales without the usual lag.
Maximize vault sales through innovation and cooler flow tailored to the ever evolving shopper.
A clean, well-flowed vault makes it easy for shoppers to find what they want and grab it, turning every door into a better buying experience.
Share your scope of work, door count, and timeline. We’ll come back with a scoped proposal — usually within 5–7 business days.
