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News & Press

What's happening at MSCO

Press coverage, industry recognition, and updates from the field — the latest on how MSCO is showing up for suppliers and retailers nationwide.
Cover Story · Retail Business Review

MSCO Named a Top Retail Merchandising Solution for 2025.

Retail Business Review’s cover feature on MSCO — “The Unsung Architects of Retail” — traces the company from a 300-store beverage program in the Southeast to a 49-state operation serving 7,500+ stores. The piece credits MSCO’s in-house, cross-trained field teams and its single-point-of-contact project structure as the reason retailers keep coming back, with President/Owner Michael Buschelmann and Vice President Alan Chafin speaking to how that model holds up at scale.
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Recent news

Recognition, press coverage, and milestones from across the company.

  • C-Store Dive, Sponsored Content

Reset Faster Without More Staff to Maximize Sales During the “100 Days of Summer.”

With turnover running north of 100% and stores stretched thin, MSCO’s Alan Chafin and Mike Buschelmann explain why handing resets to store staff risks inconsistent planogram compliance and lost sales. A third-party merchandising partner can complete resets in as little as two weeks, driving 10-15% sales lifts and up to 20% fewer out-of-stocks on top-velocity categories — without adding headcount during the industry’s biggest selling season.
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  • Retail Business Review, Vendor Viewpoint

The Operations Partner Convenience Stores Rely On

Senior Director of Operations Butch West walks through MSCO’s reset process end to end — planogram compliance, shelf optimization, and manager walkthroughs — plus the full range of merchandising, fixture installation, and store survey work MSCO handles for convenience retailers nationwide.
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  • 2022 Award, Announced 2023

Alan Chafin Honored with Bruegmann’s Most Valuable Partner Award.

On behalf of the whole MSCO team, Vice President Alan Chafin accepted Bruegmann’s Most Valuable Partner award for 2022 — recognition the team credits to the hard work and execution behind every program.
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In the field

A couple of the program photos from the Retail Business Review feature.
// Beverage Cooler Reset — In-Store
// Center Store Reset — Candy & Snacks

// As Featured In

Retail Business Review

Bruegmann

C-Store Dive

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